Author and leadership, culture, and strategy consultant, Co-founder of Strategy, Inc.
He has worked across both corporate and consulting environments, including Procter & Gamble, Intel, and Great Place to Work. He is the co-creator of the Big Five of Strategy framework and the FLUX model, and works closely with leaders to turn strategy into alignment and execution in conditions of uncertainty. He holds a PhD in Leadership Education and is the author of Leading with Culture. In Leading with Strategy, he proposes a human-centred approach to leadership. He works with Fortune 500 companies.
In FLUX times, leaders cannot stop at describing uncertainty; they have to act. The model offers four lenses – Fast, Liquid, Uncharted, Experimental – to decide faster without losing direction: a clear North Star, Tier 1 and Tier 2 choices, strategic sprints, and micro-experiments. Trust, values, and networked ways of working hold pace and execution together in the AI era.