Co-founder and Creative Director at Inkahoots Design Studio
His work, including projects developed through Inkahoots Design, treats design as a critical and cultural tool, grounded in creative advocacy, activism, and adventurous visual communication. Trained in fine art and graphic design, he has taught design, typography, and art theory at universities in Australia and internationally. He occasionally writes on design and culture. Born in New Zealand, he lived in London and is now based in Brisbane.
Question the assumption that there are no real alternatives to branding, a dehumanising ideology that colonises even the non-profit world. Post-branding argues for transparency, open-source principles, and participatory practice. As AI concentrates on the predictable, design’s distinctly human task is to build connections that can still generate change.